Hire a Blog Writer: How Weekly Blogs Can Boost SEO and Sales
One of the best methods of making your website climb Google’s home page is to start posting regular blog posts (psst, hire a blog writer). Yes, there are other essential steps you need to take first but SEO focused, high-quality blog postings allow you to keep your website “alive” and stacked with keywords and phrases that Google loves. Let’s take a look at Loco Content’s key reasons for SEO Blogs:
Blogs Make Your Website Look Alive and Fresh
For competitive search terms Google will quickly disregard old and outdated websites. The information on those sites is usually old and irrelevant. Google wants fresh, active sites and the easiest way to maintain that is through blogs. It’s unlikely (and unwise) to keep changing your home page to keep things fresh, so instead, regularly posted and well-written blogs will do the trick.
Blogs Help You Target More Keyword Phrases
In my opinion, the number one reason to start blogging is that you can begin to target new keywords with more variation. For example, if you have a car repair company in New York, then “car repair company in New York” is probably your go-to keyword phrase. But with blogs, you can start to branch out and cover more bases, such as “suspension repair in New York” or “auto customization in New York.”
You can also start to add long-tail keywords that before would have been impossible to fit in elsewhere on your website. For example, “What tires does my car need for winter?” or “the best car repair company in New York.”
The more bases you cover, the more likely new customers will find you. And Google will love it.
Blogs Allow You to Add Internal Links
A massive part of effective SEO is internal linking. If you’re unable to do that, you’ve failed from day one. Regular blog posts give you the chance to add a tonne of internal links to your own product pages, services pages, contact pages and other relevant pages. Every time you link a keyword to one of your relevant web pages, you strengthen the connection between the two – and that means Google thinks it’s an important webpage for the keyword.
Great Blogs Bring Customers Back to Your Website!
Yup, let’s forget SEO for a second. Just making your website a more interesting and helpful place for your customers will build a stronger relationship and keep them coming back for more. For example, I was hired as a blog writer to create various helpful lawn care blogs for an irrigation provider in Clearwater, Florida. Guess what happened? The clients would read the site for tips on their lawn care and then when they needed some new sprinklers it was that site that they contacted first.
Give Other Sites a Reason to Link to Your Website
External links are THE way to make Google trust your website as an authoritative and popular source. By writing original, high-quality blogs your website will become a place that other link to. And voila, the Google results will grow. To do that, you need to fill the blog posts with heaps of valuable information so others have a reason to link to it from their own site. Take this blog I worked on, for example, this is linked to by a bunch of other sites helping it become a popular result on Google. HubSpot states that companies with regular blog posts have 97% more inbound links. You can’t argue with that.
Do You Need to Hire a Blog Writer to Boost SEO? – Loco Content
If you need to hire a blog writer to boost your SEO or keep customers coming back for more then contact me at stowe@lococontent.com . With Loco Content, I’ve written hundreds of SEO blogs (both on and offsite) that have seen my clients hit the top of Google. Don’t waste your time and money or a cheap “wannabe copywriter.” Hire someone legitimate and full-time. Hire Loco Content.
