Freelance SaaS Writer
As a freelance SaaS writer, I convert readers into customers by explaining software through clear explanations and ‘storytelling’. Unlike AI-slop, you’ll get a personal tone of voice, crafted by a human for a human perspective.
My work is trusted by international companies and brands, which develop software for both B2B and B2C. Whether your goal is to increase monthly subscriptions or set up demos, my work can help.
I welcome you to contact me today to discuss your goals and pricing.
My Freelance SaaS Content Writing Services
Software tends to be complex. Its potential can be vast, and describing that to a reader in an engaging way can be difficult. If that sounds like a common problem for your business, I can be your solution.
Through long-form content, guides, case studies, and explainer videos, my words can show how your software solves real problems. It’s a craft that has come through over eight years of experience.
I am comfortable working at all ends of the funnel, from targeting those looking for general advice related to your niche, to those who are ready to pull the trigger and invest in a software like yours.
My approach is to always write with the reader’s perspective in mind. They shouldn’t be patronised, but also shouldn’t be treated like immediate experts. This kind of content hooks readers in and clearly communicates software benefits.
Why Choose Me as Your Freelance SaaS Writer?
My Deep Understanding Intent
Specializing in SaaS has helped me understand the technical demands and audiences that software companies deal with. I’m comfortable writing about technical features, workflows, and integrations, and all the hands-on bits and bobs that need covering.
With a quick demonstration call or access to your software tutorials, I’ll take deep care in understanding the software like your full-time sales employees do. So, when it comes to selling it in a blog, I can go the extra mile. This is a process I’m very familiar with.
SEO and Strategy
At the end of the day, my nice words won’t mean much if readers aren’t finding them. That’s where my SEO experience and specialty shine. From topic ideation to on-page optimization, I ensure that the content matches what your target audience is actually looking for.
You’ll become a voice of authority within high-ranking results.
Easy to Work With
Humble brag time. I’ve never missed a deadline. I’ve never been given a bad review. I have a 90% repeat customer base.
I get that you’re hiring me to make your work easier and more impactful. That’s why I provide clear timelines, proactive communication, and have no problem with editors changing things. No ego here.
I Go The Extra Mile in Audience Research
Every SaaS customer is different. A project management company’s audience is very different from a streaming company’s, for example. That’s why I always take the time to do some deep research through customer tickets, competitor content, and general internet discourse to get a hands-on understanding of each niche.
Fact Checking
I’ve nearly lost my mind at the number of websites that are getting facts and stats wrong. It looks so unprofessional, and I’m pretty sure it comes from lazy freelance SaaS writers who are using AI without fact-checking.
I don’t want to contribute to internet lies, and I take pride in ensuring my clients are reporting the truth. All my facts and stats get the triple-check treatment and are well-sourced.
100% Human and 0% AI Writing
AI has made everyone believe they are a content writer. It only takes a prompt and a click to generate a wall of text that at first glance looks legit. Be warned, this is a dangerous idea.
Your articles are a representation of your software and brand. If it looks like you don’t even put effort into your writing, they’ll lose trust. It looks cheap, and people are getting familiar with what AI slop looks like.
It is also prone to ‘hallucinations’, which are errors and misunderstandings.
AI can also not understand your software in the complex manner that you likely need. It can’t have a one-on-one call with your team or watch a tutorial. It just reshashes other content it finds only.
So, no. I don’t use AI to write for me. It sucks.
Storytelling
Storytelling can be a game-changer in SaaS writing. It effectively means creating human scenarios that simplify the use of the software. I love it because it creates emotional reactions that people actually remember.
For example,
- Instead of saying “Our project management software can automate your reports.”
- My storytelling approach would say, “Our customer Sarah was drowning in manual client reporting, with clients often complaining that they didn’t even receive them on time. By using our software, she could set up reports to automatically generate and deploy each Tuesday. She didn’t even need to do it manually, as all the data from her projects was integrated in the PMS.”
My SaaS Writing Experience
Since 2018, I’ve gained an instinctive craft for SaaS content writing, including in niches for project management tools, agency tools, development platforms, and health tech. Clients have included Workamajig, Whop, Devforia, HealthXL, and CompleteRX.
My SEO blogs at all levels of the funnel have been shown to drive organic traffic 3x and helped close countless deals and conversions.
Hire Me as Your Freelance SaaS Content Writer Today
If you need words that sell for your software, I welcome you to contact me today to discuss pricing and see how I can help.
I welcome one-off projects and ongoing schedules, with no charges for calls and demonstration videos.
Feel free to contact me at stowe@lococontent.com or via my contact form.