Law Content Writer

Law Content Writer

As a legal and law content writer, I specialize in helping people in need to understand their options and put trust in law firms. I take pride and satisfaction in helping people in need to gain critical legal support, showing them what their options are.

Since 2018, I’ve crafted law articles for both U.S. and UK law firms. My work has been trusted by award-winning super lawyers, tier-1 law firms, and has helped thousands of people find the support they need. 

Whether you’re a law firm or an individual attorney, I welcome you to contact me if you have any questions or wish to get started.

Why I’m Trusted as a Law Content Writer

The Reader Perspective

For most, they turn to attorneys for expert advice on life-changing circumstances.  While people are not stupid, law can be overwhelming and complex. They don’t need the statues.

  • They need to know what their options are.
  • They need facts, fast, with easy-to-understand language. 
  • They need reassurance and guidance on where to turn next.

My approach is simple: would I know what to do next having read this article? Without that, a reader will close the tab and go somewhere else. 

I write every sentence with that in mind. I understand that the reader is a person in need, often urgently. This approach is easier said than done, as it takes a genuine craft to put yourself in the shoes of others.

My approach is never to cut corners on information, but to use phrasing, examples, and explanations that are easy-to-understand. So, it feels like a conversation and not like they’re digging into statutes. 

Fact Checking

Facts are critical in law. There’s no room for error, either in what someone’s rights are or what options they can take. Overlooking this can misguide a reader and make the law firm look unprofessional and untrustworthy. 

As a law content writer, I’ve got a passion for ensuring I don’t add to internet slop. I ensure every fact and statistic I include is triple-checked. I read the statutes and even verify with attorneys on the most complicated topics if necessary. 

100% Human. 0% AI.

Take a breath. Here comes a topic I feel strongly about. 

AI has given the illusion that legal content writing is easy. With the click of a button and a prompt, it’ll be done for you. It may look that way, but be warned, this is a dangerous game. 

Remember, people in need of legal help have trust as their number one priority. If they sense the text is AI made, they will instantly lose trust. Why should they trust a law-firm that can’t even bother to explain things with a human? 

Search engines are also increasingly punishing AI-slop, especially in topics such as law and health that have no room for error. And AI sure knows how to make errors (or hallucinations). 

And I haven’t even touched on how AI tends to phrase and write in an illogical, unnatural way. 

I Bring Conversions

The ultimate objective for any law content writer is to bring new clients to the attorney or law firm. This is best achieved through providing genuine help to the reader, as explained above. 

But it also means creating a sense of urgency and then, a call to action. My work reminds the reader of statute deadlines or the importance of acting fast, whether to preserve evidence or to protect their rights. 

I also ensure all my articles reiterate the expertise and experience of the attorney or law-firm, and refer to them in areas where they can help. This reminds the reader that they’re already in the right place to find the support they need.

My Legal and Law Content Writing Services

I craft blogs that serve as legal explainers at all levels of the funnel. For example, an article on guiding injuries victims from car accidents on how to file personal injury lawsuits. Or, guides on the rights of Intestate Laws for surviving family members after the death of a loved one. 

These articles are carefully structured to explain the laws, the options available, steps to take, and ultimately why to use an attorney.

Landing and Service Pages

I also create landing pages that explain an attorney’s services (a bit like this page). These pages take on a more direct approach to what the attorney offers, rather than a guide that someone may have searched for. However, like guides they also offer advice and steps to take before contacting an attorney.

SEO Legal Content

All of my work is by default search engine optimized. Using keyword tools and eight years of ongoing SEO trend tracking, I ensure headings, phrasing, keyword use, linking, and semantic use is optimized to benefit your search engine and AIO rankings. 

I’m proud to say I’m comfortable adapting to any legal topic and have written on a wide range of legal areas, from personal injury to real estate law. However, for what it’s worth, my experience is in: 

  • Personal Injury Law
    • Car accidents and related injuries
    • Spinal injuries
    • Brain injuries
    • Burns and scarring
    • Dog attacks
    • Bicycle accidents
    • Truck accidents
    • Wrongful Death
    • Asbestos and mesothelioma 
    • Sexual abuse and assault
  • Criminal Defense
    • DUIs
    • Arrest warrants
    • BUIs
    • Child neglect
    • Burglary 
    • Drug crimes
    • White collar crimes
    • Gun charges
    • Elder abuse
    • Juvenile crimes
  • Estate Planning
    • Asset protection
    • Business succession planning
    • Advance Directives
    • Trusts
    • Wills
    • Health Care Directives
    • Power of Attorney
  • Property Damage Insurance
    • Claims
    • Fire Damage
    • Storm & Hurricane Damage 
    • Theft Damage 
    • Underpaid or Denied Claims 
    • Water Damage 

Hire Me as Your Law Content Writer Today

Whether you’re an individual attorney or a law-firm, I welcome you to contact me today if you’re interested in having an experienced writer take care of your words. 

I welcome one-off projects and ongoing schedules. I’m happy to discuss any concerns you may have and talk to understand what your priorities are. 

Feel free to contact me at stowe@lococontent.com